KENYON’S DISCUSS… Daily Mirror glasses pricing rip-off claims

Back in September, The Daily Mirror wrote a piece about the cost of frames suggesting opticians are ripping-off customers with huge margins.

Sensationalism at its best. Here’s the headline, we’ll leave you to your own judgement.

Opticians rip-off exposed: Glasses can be bought for a fraction of the cost online

A Daily Mirror investigation has found mark-ups of up to 134 per cent on frames being pushed by opticians – and we also discovered that customers can shop around online with a prescription from any of the major chains.

Here’s the > link < in case you want to read the piece in full.

Also, here’s ABDO’s response, which we totally endorse.

Following the recent article in the Mirror, the Association of British Dispensing Opticians has written to express disappointment at the article. Our advice to patients is that, while you can shop around, if you do order glasses online you risk ending up with a pair of spectacles that doesn’t give you great vision.

The numbers on your spectacle prescription form are only part of the story. If you visit an optical practice and speak to the registered dispensing optician, they will assess the fit of the frame. They will discuss the wide range of different lenses available to you, and explore what meets your needs. Importantly, the dispensing optician will ensure that the lenses are centred correctly. If you are not looking through the correct part of the lens, you may simply have sub-optimal vision, but you can also end up with eye strain, headaches and fatigue.

The correct fitting of both frames and lenses is vital, and more so if you have a high prescription or need varifocal lenses. In both these cases the dispensing optician will take further measurements to ensure you have the best pair of specs that suit your individual needs.

A visit to your optician is not just about getting the cheapest pair of specs: the eye examination is a vital health check for a range of conditions that can affect not just the eyes but the whole body. It is a false economy to try to cut costs with your health.

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